aeyemotion | the new eye tracking standard
aeyemotion is a software developed by deep-sailency that aims to automate parts of eye-tracking studies through the generation of heatmaps, gaze plots, opacity maps, and a general evaluation of the user interface. By simulating and imitating human eye movements on a computer, this software can optimize and enhance website, product, and advertising interactions with customers.
Traditional eye-tracking studies with real participants can be expensive and time-consuming. With aeyemotion, the idea is to obtain data automatically on the computer, saving not only money but also a significant amount of time. This is made possible through the use of artificial intelligence and deep learning, which simulates parts of the human brain on a computer. By learning how humans "look," aeyemotion becomes a representative substitute for real individuals.
Users can upload specific image sections or the link to their website. Startups, especially in their early stages, can benefit greatly from this program. The simulation provides insights through four factors: the heatmap, which shows which elements receive the most attention; the gaze plot, which reflects the eye movement on a given webpage; the opacity map, which darkens areas that are likely to be overlooked; and finally, the user evaluation, which indicates how well the website is likely to be received by potential users.
The software delivers results in just a few minutes, providing real-time feedback on the current user interface, product design, advertising blocks, posters, or any other content that is fed into the software.
aeyemotion's vision is to make customer experience measurable and analyzable for everyone, at any time, and in any location, even in situations where it was previously not possible.
